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3 Steps to Implementing Personas

Personas are the latest buzzword to define how to cater to a company’s multiple audiences. While audience segmentation is nothing new, marketing automation tools and content-based marketing (with heavy analytics integration) has made personas a powerful tool for maintaining customers and getting new sales. The more you integrate personas into your marketing automation processes, the…

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3 Strategic Considerations for Your Website

When we ask, “Is your website part of your marketing plan?”, most organizations affirm that, indeed, their website is an important part of their overall marketing. But often, they’re wrong. Many websites are simply an online brochure with little more than some background and a listing of services/products offered. Oh, and a Contact Us page…

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The New Email Paradigm: Do More with Less

As more companies adopt marketing automation tactics, you might expect that they are sending more emails; not if they’re doing it right. Some marketing automation software solutions have email engagement tools that enable better targeting and more effective email marketing. Not only does this improve your success and increase your ROI, but it also helps…

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How Consistency Improves Your Branding – 5 ways to help your brand reach its potential

The purpose of branding is to go beyond simply creating awareness, with the intention of nurturing a trusting and loyal relationship. It’s a comprehensive undertaking that requires consistent use of your branded identity, in all of its forms. It’s no easy task to maintain consistency among myriad print, digital and broadcast touchpoints: letterhead, business cards,…