It may seem that content generation has become a hot tactic in marketing just over the past decade, but it’s actually been around for decades. David Ogilvy, often referred to as the Father of Advertising, always believed that the steak is more important than the sizzle. He maintained that good copywriters must know their product…
In addition to regular content additions to keep your website fresh and a maintenance program to ensure that your website is technically up-to-date and secure. Here are three things you can do to leverage your website more effectively: Marketers learn that Features explain what something does, while Benefits describe why it matters to the user. Then they can internalize…
In this drive for more, more, more content, it can be hard to ensure that all your content is accessible. Sometimes it’s important to take a step back and ask yourself: Is my content readable? Not every member of your target audience is going to be internet-literate, and not everyone is able to easily navigate…
When you think of “content creation”, you probably think of a buzzword that vaguely means blog posts, maybe social media, but generally involving hours and hours of writing for somebody “over there” because content creation is a marketing task that can be cut when budget needs to go elsewhere. What if I told you that…
Hyperlinks have become ubiquitous online, for good reason. Smooth, streamlined text that gets rid of a messy looking url is the hallmark of websites. A simple “click here” or “download” can string users along your site without breaking up the paragraph flow, and can even be inserted within sentences for an unobtrusive experience. Except when…
Alt text, short for “alternative text”, is text in the metadata of images that shows up either when the image doesn’t load, or for screen readers. If you’ve ever had an email full of images have the space replaced with, say, a coupon value, you’ve seen alt text. While it appears simple, alt text requires…
Ontario is in the midst of rolling out AODA, a set of guidelines to make Ontario more accessible for people with disabilities. Websites will soon be judged on whether or not they adhere to the Web Content Accessibility Guidelines, AA compliance (except for live audio and video). The timeline for when compliance is required can…
I spoke with the owner of a manufacturing company recently who asked “why should I invest money in a new website when I already have good clients and I don’t deal with the public?” In another discussion, a client stated, “We need to keep our costs as low as possible, so perhaps we’ll look…
You’ve freshened up your wardrobe; you’ve added a bright splash of summer colour to your house and perhaps your office; and you’ve done some summer maintenance on your car… but have you given a thought to your website? Even if it doesn’t need a full revamp, we recommend capitalizing on the slower pace of business…
The web can often feel like a sea of acronyms, and this is no different. SEO might be slightly familiar as Search Engine Optimization — making your websites more visible when people search for key terms— but AODA is a new kid on the block for Ontarians. The Accessibility for Ontarians with Disabilities Act sets to…