
3 Ways to Strengthen Your Brand
Brand is not merely a cool logo. Branding is about creating an appropriate image for, and experience with, your organization; and positively positioning your organization
Whether you are promoting an organization, a product or a service, branding is a key determinant of your success. Consciously or not, decisions are often formed emotionally. We’ve all made purchases based on the look of packaging, chosen a company because we felt their website was more appealing or professional, or instinctively decided an organization was trustworthy simply by their logo and tagline.
Effective branding harnesses emotion and marries it with rational reasoning to positively position your message or solution. That forms a strong bond that we internalize, and we feel good about these decisions because they support our personal values.
From logo/icon creation and brand guidelines to taglines, messaging and strategic plans… the PROSAR team can help you conceive, create and establish an effective brand to support your mission and engage your audience.
"PROSAR was really helpful in helping us design and create our youth brand in curling. They offered great logo options for us to choose from and helped us design our new youth websites so that they are current, fun and easy to use. PROSAR's team was organized, great to work with through the whole process and we would definitely look to do more work with PROSAR in the future."
"PROSAR has assisted CASN with the planning, branding and launch of several programs. Their strategic and creative guidance, and ability to work as a team to complement our in-house strengths is greatly appreciated."
Brand is not merely a cool logo. Branding is about creating an appropriate image for, and experience with, your organization; and positively positioning your organization
“It should be simple,” he lamented, “just help me sell more.” Ultimately, that is what most small- to medium-sized business owners want: increased sales. However,
The purpose of branding is to go beyond simply creating awareness, with the intention of nurturing a trusting and loyal relationship. It’s a comprehensive undertaking