BRAND DEVELOPMENT

We build brands that express.

Understanding you and your audience helps us develop branding that effectively expresses your message.

Whether you are promoting an organization, a product or a service, branding is a key determinant of your success. Consciously or not, decisions are often formed emotionally. We’ve all made purchases based on the look of packaging, chosen a company because we felt their website was more appealing or professional, or instinctively decided an organization was trustworthy simply by their logo and tagline.

Effective branding harnesses emotion and marries it with rational reasoning to positively position your message or solution. That forms a strong bond that we internalize, and we feel good about these decisions because they support our personal values.

From logo/icon creation and brand guidelines to taglines, messaging and strategic plans… the PROSAR team can help you conceive, create and establish an effective brand to support your mission and engage your audience.

Branding the Canadian Examination for Baccalaureate Nursing

Canadian Association of Schools of Nursing

Canadian Association of Schools of Nursing (CASN) turned to PROSAR to help launch this new examination for nursing baccalaureate graduates.

In consultation with CASN, PROSAR designed a modern and professional-looking icon for the CEBN. To complement communication to CASN members and their students, PROSAR developed a social media-driven awareness campaign for the launch. The campaign personalized CEBN benefits with engaging, easy-to-read graphics.

Branding Youth Curling Programs

Curling Canada

Curling Canada is committed to promoting the many benefits (and fun!) of curling to young Canadians, and PROSAR has assisted in the branding of several youth curling programs.

By creating cool and fun looking materials, we helped engage youth in a fun, healthy and social sport. From logos and branded merchandise, teaching and promotional collateral, to websites, we’ve rocked it!

Branding Youth Curling Programs

"PROSAR was really helpful in helping us design and create our youth brand in curling. They offered great logo options for us to choose from and helped us design our new youth websites so that they are current, fun and easy to use. PROSAR's team was organized, great to work with through the whole process and we would definitely look to do more work with PROSAR in the future."

Helen Radford, Manager, Youth Curling and NextGen

Curling Canada

"PROSAR has assisted CASN with the planning, branding and launch of several programs. Their strategic and creative guidance, and ability to work as a team to complement our in-house strengths is greatly appreciated."

Cynthia Baker, Executive Director

Canadian Association for Schools of Nursing

BRAND DEVELOPMENT

We build brands that express.

Understanding you and your audience helps us develop branding that effectively expresses your message.

Branding the Canadian Examination for Baccalaureate Nursing

Branding Youth Curling Programs

Branding Youth Curling Programs

Branding is an ongoing activity that touches on all that you do. Our team helps to develop strategies, design packaging, plan launches, deliver programs and provide guidelines to support your brand at every step.

Helen Radford, Manager, Youth Curling and NextGen

Cynthia Baker, Executive Director

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