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3 Ways to Improve Your Website

In addition to regular content additions to keep your website fresh and a maintenance program to ensure that your website is technically up-to-date and secure. Here are three things you can do to leverage your website more effectively: Marketers learn that Features explain what something does, while Benefits describe why it matters to the user. Then they can internalize…

Business person using laptop with icons of website, email, customer, data, marketing automation for PROSAR blog

3 Ways to Activate Your Website

It’s common practice to check out a company’s website before deciding to use their product or service. We all do it; either to learn specific information about the product/service, gain further insight into its use, or simply to feel more comfortable with the company before making a purchase or commitment. This is true for both…

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3 Strategic Considerations for Your Website

When we ask, “Is your website part of your marketing plan?”, most organizations affirm that, indeed, their website is an important part of their overall marketing. But often, they’re wrong. Many websites are simply an online brochure with little more than some background and a listing of services/products offered. Oh, and a Contact Us page…