Illustration depicting an effective workplace. for business growth.

Choosing New Tech Solutions for Business Growth — 5 Things Not To Do

Whether you have been in the workforce for three years or 30, you’ve probably had to adapt and adopt new ways of doing things. Our digital work environment provides new solutions, platforms, apps and hacks at a dizzying pace. For some it is the only reality they know, for others, myself included, it has fostered…

PROSAR: understanding sales and marketing - image of a businesswoman pressing a floating unlock button

Understanding the Branding – Marketing – Advertising – Sales Relationship

“It should be simple,” he lamented, “just help me sell more.” Ultimately, that is what most small- to medium-sized business owners want: increased sales. However, increasing sales over a longer period in a sustainable manner to help a business grow to the next level is anything but simple. It requires an understanding of branding, marketing,…

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How Consistency Improves Your Branding – 5 ways to help your brand reach its potential

The purpose of branding is to go beyond simply creating awareness, with the intention of nurturing a trusting and loyal relationship. It’s a comprehensive undertaking that requires consistent use of your branded identity, in all of its forms. It’s no easy task to maintain consistency among myriad print, digital and broadcast touchpoints: letterhead, business cards,…

Align your marketing strategy and sales development for greater success.

3 Considerations to Improve Marketing and Sales

Sales is an integral aspect of any organization: manufacturers, service providers, member-driven associations, small business, bureaucratic enterprises… All organizations rely on a steady source of revenue to survive and grow. It is understood that marketing is an important aspect of creating awareness, positioning a brand and essentially creating a positive environment for sales to occur.…