You are all set!
You have an online strategy that might include some advertising, keyword searches and inbound marketing tactics, but what about social media?
Often, you want to develop a social media strategy but don’t know where to start.
What channels should you include?
Which one is best?
And what about your current presence?
How can you improve it?
Are you doing ok?
To have a first glimpse at your own presence and to better evaluate your own needs when you first meet with a social media expert at PROSAR, here is a look at what you should be considering!
I have to say, I love this infographic because the 3 main tips explained here are my own starting steps when first developping a social media strategy for a new client.
Step 1: What is the competition doing?
If you don’t know where to start, look at your competition. What are they doing online? Do they have a Facebookpage? A Twitter account? A YouTube channel? A blog? And what are they posting? What direction does it go? Are they trying to position themselves as an expert in your field? Are they just trying to be fun and entertaining? Are they offering discounts?
You can consider the number of likes or followers that they have but also consider their size when making this assumption. If the company is global and you are local, it will be easier for them to gain a more substantial fan base. The same goes for their time on social media. If your competition has been there already for a few years and post daily, they will tend to seem more popular than you. It takes time to buid a readership and solid fan base.
Step 2: What works?
Social media is all about being unique and standing out. This said, success stories and proven strategies should not be ignored. When following the progress of your competition, see if any tactics stand out. Are there any successes that you can notice? A tutorial that went viral? A contest that had many participants? A tweeted event or hashtag that flooded news feeds?
Become a fan or a follower of your competition’s pages, keep an eye out for their blogs and see if any trends seem to be more popular than others.
Step 3: What is best for me?
There is no science to this next step. You are the expert of your own industry and know your clients best. According to your needs and your competition, you should be able to choose a channel where you want to establish your presence. Social media is there to compliment your marketing strategy and help you implement some parts of your plan. Use it with this in mind.
Step 4 (My own personal recommendation): And now what?
If I can make one personal recommendation, it is to seek help. You will notice when doing your own personal social media audit that what works best is a constant presence in different mediums. You are an expert in your field but with a bit of help, you can assure that your strategy will work in social media as well. Read up on more social media tips from the PROSAR blog, and give us a shout to build the best possible marketing strategy for your business!
For the whole infographic from Awareness, see below!