This is a question asked by many small and medium-sized enterprise (SME) owners looking to grow their businesses. It’s a question we expect and we’re happy to discuss. Branding is an essential part of a marketing strategy, which is where it all should begin. Branding Defined What is my brand? is often the next question.…
With exponentially more content available to your target audiences from myriad sources, your content had better be performing. Follow the A, E, I, O and U principle. For all organizations — large and small, corporate and non-profit — content marketing has become a more complex activity. It’s no longer adequate to drive traffic to an…
What are the unique characteristics that make your organization valuable to potential customers? If you had the classic 15-second elevator ride with a key prospect, what would you say to them? Most likely you would struggle with a muddled sense of what your organization does but fail to present a cohesive and compelling introduction. How…
When we ask, “Is your website part of your marketing plan?”, most organizations affirm that, indeed, their website is an important part of their overall marketing. But often, they’re wrong. Many websites are simply an online brochure with little more than some background and a listing of services/products offered. Oh, and a Contact Us page…
Account-based marketing (ABM) is nothing new; it is a strategy that successful salespeople have been employing for decades. The recent trend is its adoption at the enterprise level, and that has been fueled by software that enables data collection, comprehensive analysis, marketing automation, and ongoing tracking. In fact, due to affordable software and the need…
Sales is an integral aspect of any organization: manufacturers, service providers, member-driven associations, small business, bureaucratic enterprises… All organizations rely on a steady source of revenue to survive and grow. It is understood that marketing is an important aspect of creating awareness, positioning a brand and essentially creating a positive environment for sales to occur.…