Keyboard with "time t Update" key for PROSAR website improvement blog

3 Ways to Improve Your Website

In addition to regular content additions to keep your website fresh and a maintenance program to ensure that your website is technically up-to-date and secure. Here are three things you can do to leverage your website more effectively: Marketers learn that Features explain what something does, while Benefits describe why it matters to the user. Then they can internalize…

PROSAR content marketing graphic on blackboard

5 Reasons to Use Content Marketing

Content Generation and Content Marketing are current buzzwords and part of a leading marketing trend, but the concept has been around since the dawn of commerce. Content marketing is simply using information strategically to communicate with your market. What has changed since the first messaging merchants is the complexity and scope of that communication and…