Header image for SharpSpring information on PROSAR website.

SharpSpring Makes it Easier to Close Sales with its New Meetings App

Booking meetings is the name of the game in sales. To help you excel at booking appointments and converting prospects to clients, SharpSpring has gone a few steps further than apps that automate the appointment booking process. It has created a fully automated process of triggered emails, tasks, notifications, follow-up and integrated it with their…

PROSAR persona audits - illustration of many different faces

3 Steps to Implementing Personas

Personas are the latest buzzword to define how to cater to a company‚Äôs multiple audiences. While audience segmentation is nothing new, marketing automation tools and content-based marketing (with heavy analytics integration) has made personas a powerful tool for maintaining customers and getting new sales. The more you integrate personas into your marketing automation processes, the…