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3 Ways to Activate Your Website

It’s common practice to check out a company’s website before deciding to use their product or service. We all do it; either to learn specific information about the product/service, gain further insight into its use, or simply to feel more comfortable with the company before making a purchase or commitment. This is true for both…

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3 Steps to Implementing Personas

Personas are the latest buzzword to define how to cater to a company’s multiple audiences. While audience segmentation is nothing new, marketing automation tools and content-based marketing (with heavy analytics integration) has made personas a powerful tool for maintaining customers and getting new sales. The more you integrate personas into your marketing automation processes, the…

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3 Strategic Considerations for Your Website

When we ask, “Is your website part of your marketing plan?”, most organizations affirm that, indeed, their website is an important part of their overall marketing. But often, they’re wrong. Many websites are simply an online brochure with little more than some background and a listing of services/products offered. Oh, and a Contact Us page…

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5 Reasons to Use Content Marketing

Content Generation and Content Marketing are current buzzwords and part of a leading marketing trend, but the concept has been around since the dawn of commerce. Content marketing is simply using information strategically to communicate with your market. What has changed since the first messaging merchants is the complexity and scope of that communication and…