Keyboard with "What's your Brand" key for PROSAR Inbound blog article.

3 Ways to Strengthen Your Brand

Brand is not merely a cool logo. Branding is about creating an appropriate image for, and experience with, your organization; and positively positioning your organization in your audience’s mind. Effective branding grabs your target audience’s interest and helps them to realize that you are of value to them, and then nurtures an ongoing relationship. Without…

PROSAR content marketing graphic on blackboard

5 Reasons to Use Content Marketing

Content Generation and Content Marketing are current buzzwords and part of a leading marketing trend, but the concept has been around since the dawn of commerce. Content marketing is simply using information strategically to communicate with your market. What has changed since the first messaging merchants is the complexity and scope of that communication and…