5 Recommendations for a Sticky Website
Remember how you clung to your sweetheart as Lionel Ritchie soothed the airwaves with Stuck on You? Holding on so tightly it was as much
WEBSITE DESIGN
We build pages with stickiness.
Attract, nurture and convert with sticky pages.
Just as it sounds, a sticky web page keeps people on your website longer. Not like adhesive ant traps or flypaper, more like honey… like a seduction. The goal is to entice people to want to stay on your page and engage with your worthy content. That’s how interest is created, relationships are formed, and leads are converted. It provides a better experience for the reader and it’s in your best interest too, so get sticky!
What Makes a Page Sticky
-
Captivating, quality photography
-
Catchy headlines
-
Well-written content
-
Short videos
-
Captions and callouts
-
Attractive infographics
-
Everything works
-
Easy to understand/skim
-
Dynamic/customized content
-
Provie answers/solutions
94% of first impressions relate to your site’s web design: a design for your target audience and support your brand.
ResearchGate: Trust and Mistrust of Online Health Sites
75% of website credibility comes from design: if your message is to be taken seriously, it needs to be properly designed.
Stanford University: Guidelines for Web Credibility
A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions.
Aberdeen Group
75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history: whether you want to sell or engage, personalized and dynamic content helps nurture that relationship.
Accenture
Google reports 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
MicKinsey & Company
Articles Worth Reading
Chatting Up Conversions
The process of understanding a prospect’s needs and then communicating how you can effectively satisfy them, is what leads to earning their business. Conversations have
Creating Better Results with Custom Reports
You’ve no doubt heard axioms such as “measure what matters” and “how can you improve it if you don’t measure it.” These are true, we