I’ve spoken about blogging for qualified SEO before, and blogging is an important part of increasing the traffic to your site. However, simply generating the content isn’t enough to be ranking in search. On top of the creation, you have to integrate the content into your website. A simple way to do this is link building.
Benefits of Link Building
Link building basically means linking your content internally among your own pages. While it’s important not to go overboard— Google will penalize you for putting in too many links, as it realizes you’re trying to trick its algorithm— placing links in relevant portions of your website helps their ranking and drives leads deeper into your website, reading more of your material and, as a result, qualifying themselves.
When you combine link building with a visitor tracking system such as SharpSpring, you gain valuable insight to your website traffic almost impossible to gain without link building.
Content Creation Strategy
Link building needs to be a part of your overall sales strategy. Since the primary purpose of producing content is to drive sales, it’s important you work link building into all your online content. This covers your blog posts, along with social media and even the text on your website.
A good link building strategy will holistically address how links fit in everywhere your website, outside of pushing links to social media and inter-linking blog posts. It sets up content management as part of your overall marketing efforts, which, in turn, helps keep you constantly up to date.
Now here comes the tricky part— finding time. While the initial effort to do a strategy might be a daunting effort, the resulting maintenance doesn’t have to be. It’s more a case of being aware that it will continue to be part of your link building process.
As you generate content, establish how and when links will be shared, and develop a system where you regularly review what content you want to promote within your website. Depending on how quickly you generate content, you could be looking at reviews every month or every six. Whatever you decide, make sure you use the time to take an inventory of what you’ve produced, how it supports your sales, and adjusting as necessary.