The process of understanding a prospect’s needs and then communicating how you can effectively satisfy them, is what leads to earning their business. Conversations have always led to conversions. But now, virtually all of those conversations are happening remotely – via email, social media, telephone, online video and interactive websites. (Note: The SharpSpring platform has…
You’ve no doubt heard axioms such as “measure what matters” and “how can you improve it if you don’t measure it.” These are true, we instinctively know this. But how do you measure what matters, and can you get it in a convenient, easy-to-understand format? Custom reports is the answer. SharpSpring has done all the…
Although nothing beats meeting with people to fully communicate, understand each other, and form well-rounded impressions. Communicating via email and text is efficient and can be very effective once a relationship is established. Phone calls are much better at discussing complex issues and getting to know a person, while video calls provide the benefit of…
Booking meetings is the name of the game in sales. To help you excel at booking appointments and converting prospects to clients, SharpSpring has gone a few steps further than apps that automate the appointment booking process. It has created a fully automated process of triggered emails, tasks, notifications, follow-up and integrated it with their…
Sales managers are responsible for creating and implementing a sales process that consistently delivers results. But how do you outline what actions your team should take to close the deal, and when? More importantly, how do you streamline and control the process? SharpSpring has the answer! SharpSpring Sales Optimizer ensures every salesperson follows best practices…
It’s common practice to check out a company’s website before deciding to use their product or service. We all do it; either to learn specific information about the product/service, gain further insight into its use, or simply to feel more comfortable with the company before making a purchase or commitment. This is true for both…
If you’ve spent any time among marketing automation, especially emails, you’ll probably notice email sender statistics. And you’ll probably notice a lot of ambiguity for how you can change your sender statistics. The Basics An email campaign report is made up of two primary components: email delivery statistics and engagement statistics. Both of these combine…
Custom messaging, or dynamic messaging, is content that changes and is served on your website based on a visitor’s characteristics. Imagine going to a website and having only the product or service pages that most interest you being highlighted on its web pages. Or sending out an email that has three different versions with customized headlines,…
Building a Prospect List With CASL Marketing automation is a useful tool in any business, but it becomes more important with Canada’s Anti-Spam Laws (CASL). In order to be CASL compliant, companies must provide evidence of compliance in the form of opt-ins and records of transactions in order to establish the communication to their prospects…
Analytics. For many business owners and marketers, the word comes with mixed feelings: both excitement at the opportunities it could present, and intimidation, for the seemingly endless breadth of knowledge available on the subject. First, what are analytics, in the context of marketing for your business? Analytics: a collection of online data from which meaningful…