It’s common practice to check out a company’s website before deciding to use their product or service. We all do it; either to learn specific information about the product/service, gain further insight into its use, or simply to feel more comfortable with the company before making a purchase or commitment. This is true for both…
If you’ve spent any time among marketing automation, especially emails, you’ll probably notice email sender statistics. And you’ll probably notice a lot of ambiguity for how you can change your sender statistics. The Basics An email campaign report is made up of two primary components: email delivery statistics and engagement statistics. Both of these combine…
Custom messaging is the future of Internet communication. Custom messaging, or dynamic messaging, is content that changes and is served on your website based on a visitor’s characteristics. Imagine going to a website and having only the product or service pages that most interest you being highlighted on its web pages. Or receiving an opportune…
Building a Prospect List With CASL Marketing automation is a useful tool in any business, but it becomes more important with Canada’s Anti-Spam Laws (CASL). In order to be CASL compliant, companies must provide evidence of compliance in the form of opt-ins and records of transactions in order to establish the communication to their prospects…
Analytics. For many business owners and marketers, the word comes with mixed feelings: both excitement at the opportunities it could present, and intimidation, for the seemingly endless breadth of knowledge available on the subject. First, what are analytics, in the context of marketing for your business? Analytics: a collection of online data from which meaningful…
Your current situation: you have a database with your company’s contacts, leads, including past and potential customers. This database contains a bit of contact information about each one but, have you ever asked yourself: What do you truly know about them? In particular, what do you know about them that is meaningful to your company? For example,…