Internet Dating With Online Lead Generation

There is much hoopla in online marketing about the process of lead generation. Leads can be turned into sales, which is what we all seek, but what actually is lead generation? How literal is the “generation” part – can inbound marketing actually create leads? Can marketing tactics actually transform someone into a buyer? As in…

Fad, Fiction, or Fact?

The Internet is an ever-evolving place. Since the beginning of the week, Google has announced it’s rolling back use of Google+ and Instagram is boasting record ad sales projections. As a marketer, it can be difficult to know what to follow and what to write off as nothing more than empty promises and passing trends…