Traditional Tweeting: The Merging of Traditional and SocialChannels

Marketers have long known advertising is no longer a one-way street. The social world has meshed with the so-called “real world,” with text conversations acting as bridges between in person meetings. However, in advertising, we still treat “social” and “traditional” as two separate channels. Recent data indicates that the bridge between traditional and social has…

Inbound Selling: Connecting With Your Prospect

Selling has changed. Selling has changed because buying has changed. Specifically, the buying process is now buyer “centric” where the buyer has the power. In inbound sales, connecting with your prospect takes on a whole new meaning.     Sellers no longer control all the information around available products and services. Thanks to the Internet,…