I had been referred to a consulting company by a mutual print representative who said they wanted some help with their online presence. I reviewed their website, social media accounts and any relevant posts and pages that came up in Google searches. When I met with the President of the firm I explained where I…
It’s our morning routine – waking up to check our inboxes only to find a long series of email prompts of “SALES NOW!” or “SAVE for a limited time only.” I’m sure I’m not the only one who ignores these emails or relegates them to the junk folder. Heck, as a marketer myself I’ve probably…
Sales is an integral aspect of any organization: manufacturers, service providers, member-driven associations, small business, bureaucratic enterprises… All organizations rely on a steady source of revenue to survive and grow. It is understood that marketing is an important aspect of creating awareness, positioning a brand and essentially creating a positive environment for sales to occur.…
Custom messaging, or dynamic messaging, is content that changes and is served on your website based on a visitor’s characteristics. Imagine going to a website and having only the product or service pages that most interest you being highlighted on its web pages. Or sending out an email that has three different versions with customized headlines,…
Marketing automation gives you the power to drive more leads, convert leads to sales, and prove your marketing ROI. It enables personalized, one-to-one marketing.
Here are a dozen must-have features (and their functions) in a well-equipped marketing automation platform:
Website landing pages are important members of the sales team. They serve information to visitors that “arrive” (by link from a home page or an ad) and contain a “call to action” directing visitors to behave a certain way. The next level of website landing pages are now here, thanks to SharpSpring, our automated…
Building a Prospect List With CASL Marketing automation is a useful tool in any business, but it becomes more important with Canada’s Anti-Spam Laws (CASL). In order to be CASL compliant, companies must provide evidence of compliance in the form of opt-ins and records of transactions in order to establish the communication to their prospects…
There are certain words related to social media that people tend to use without really knowing what they mean. Working within an international setting these days, I have come to realize that certain words can become unclear or lost in translation. ENGAGEMENT is such a term We all want to engage our community, we want…
Organizations have come to realize that websites are not static, however many continue to treat their websites as a passive, though pretty, information piece. Your website is always available to anyone with Internet access. Wouldn’t it make sense to treat your website as your virtual salesperson, always at the ready to engage with any…
Knowledge is power. This phrase speaks of knowledge as an opportunity to improves one’s potential, reputation and influence. This holds true in the marketing world where the more current and accurate the information we have about our prospects, the higher likelihood we have in conducting some business. Get Notified At the core of inbound…