Whether you have been in the workforce for three years or 30, you’ve probably had to adapt and adopt new ways of doing things. Our digital work environment provides new solutions, platforms, apps and hacks at a dizzying pace. For some it is the only reality they know, for others, myself included, it has fostered…
Last month we talked about your social landscape and how you could get started on social media, especially on LinkedIn. Moving on this month to another popular platform that has transitioned quite a bit in 2017, what about Twitter? In 2016, Twitter made some very important decisions to battle user loss and try to revamp…
Alt text, short for “alternative text”, is text in the metadata of images that shows up either when the image doesn’t load, or for screen readers. If you’ve ever had an email full of images have the space replaced with, say, a coupon value, you’ve seen alt text. While it appears simple, alt text requires…
Being aware of your audience is one of the key aspects to successful branding. And, in today’s ever-changing market base, which has become so diverse, we can no longer expect that a one-tier cultural brand marketing approach will effectively connect throughout. In fact, without even realizing it, you may be ignoring an entire group…
Ontario is in the midst of rolling out AODA, a set of guidelines to make Ontario more accessible for people with disabilities. Websites will soon be judged on whether or not they adhere to the Web Content Accessibility Guidelines, AA compliance (except for live audio and video). The timeline for when compliance is required can…
I spoke with the owner of a manufacturing company recently who asked “why should I invest money in a new website when I already have good clients and I don’t deal with the public?” In another discussion, a client stated, “We need to keep our costs as low as possible, so perhaps we’ll look…
Sales calls fact – it’s damn hard to get in to see anybody these days. I recently spoke to a business owner about sales travel. He replied that his sales people were travelling less these days. It’s hard to get suspects and prospects to commit to appointments. Past customers are not interested in the latest…
To say that there is a lot to know about SEO is quite an understatement. For not only is there a great deal of knowledge, skill and experience required to be truly competent at planning and managing SEO campaigns, but the rules keep changing. Google is constantly changing the landscape, sometimes subtly, sometimes dramatically, but…
When in need of a social media manager or community manager we often assume that if we hire a person born after 1990 that they should automatically be qualified for the job. I don’t mean this as a good or bad thing, but simply as an assumption that we make, myself included. Now that I…
It should come as no surprise that goals are important for your business and marketing strategy. They drive you forward and act as the X on the proverbial map to the buried treasure of success. However, it’s never quite so easy to stick to that advice. Day to day operations shorten your vision, making it…