Keyboard with "What's your Brand" key for PROSAR Inbound blog article.

3 Ways to Strengthen Your Brand

Brand is not merely a cool logo. Branding is about creating an appropriate image for, and experience with, your organization; and positively positioning your organization in your audience’s mind. Effective branding grabs your target audience’s interest and helps them to realize that you are of value to them, and then nurtures an ongoing relationship. Without…

PROSAR: understanding sales and marketing - image of a businesswoman pressing a floating unlock button

Understanding the Branding – Marketing – Advertising – Sales Relationship

“It should be simple,” he lamented, “just help me sell more.” Ultimately, that is what most small- to medium-sized business owners want: increased sales. However, increasing sales over a longer period in a sustainable manner to help a business grow to the next level is anything but simple. It requires an understanding of branding, marketing,…

Consistency-in-Branding_PROSAR_image

How Consistency Improves Your Branding – 5 ways to help your brand reach its potential

The purpose of branding is to go beyond simply creating awareness, with the intention of nurturing a trusting and loyal relationship. It’s a comprehensive undertaking that requires consistent use of your branded identity, in all of its forms. It’s no easy task to maintain consistency among myriad print, digital and broadcast touchpoints: letterhead, business cards,…

Branding for a multilingual market

  Being aware of your audience is one of the key aspects to successful branding. And, in today’s ever-changing market base, which has become so diverse, we can no longer expect that a one-tier cultural brand marketing approach will effectively connect throughout. In fact, without even realizing it, you may be ignoring an entire group…