I Have a Website, Why Do I Need Branding?
This is a question asked by many small and medium-sized enterprise (SME)…
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3 Steps to Implementing Personas
Personas are the latest buzzword to define how to cater to a…
Does Your Content Go the Distance?
With exponentially more content available to your target audiences from myriad sources,…
5 Considerations for Your Unique Selling Proposition
What are the unique characteristics that make your organization valuable to potential…
3 Strategic Considerations for Your Website
When we ask, “Is your website part of your marketing plan?”, most…
5 Tips for User Friendly Content
In this drive for more, more, more content, it can be hard…
The New Email Paradigm: Do More with Less
As more companies adopt marketing automation tactics, you might expect that they…
Top 3 Tips to get your LinkedIn profile ready for 2018
It’s that time of year again when people get picture ready for…
Understanding the Branding – Marketing – Advertising – Sales Relationship
“It should be simple,” he lamented, “just help me sell more.” Ultimately,…
So what about Twitter for business? Your Social Landscape, Part 2
Last month we talked about your social landscape and how you could…
Email Sender Statistics Demystified
If you’ve spent any time among marketing automation, especially emails, you’ll probably…
So What About Social Media?
What a beautiful landscape! And what about your Social Media Landscape? So…
4 Ways to Improve Your Current Website
I had been referred to a consulting company by a mutual print…
Is Your Company Beneftting from Account-Based Marketing?
Account-based marketing (ABM) is nothing new; it is a strategy that successful…
How to avoid the junk mail folder- 3 important tips when launching email marketing
It’s our morning routine – waking up to check our inboxes only…
How Consistency Improves Your Branding – 5 ways to help your brand reach its potential
The purpose of branding is to go beyond simply creating awareness, with…
Hyperlinking for AODA and SEO
Hyperlinks have become ubiquitous online, for good reason. Smooth, streamlined text that…
3 Considerations to Improve Marketing and Sales
Sales is an integral aspect of any organization: manufacturers, service providers, member-driven…
Social Selling: More than just a buzz word
Ever since I started my career, I have been an advocate of…
Branding for a multilingual market
Being aware of your audience is one of the key aspects…
5-Minute SEO Check You Can Do Yourself
Give this a try. Google personalizes search results to individual searchers so…
Get Personal With Dynamic Emails
Custom messaging is the future of Internet communication. Custom messaging, or…
Web Content Accessibility Guidelines
Ontario is in the midst of rolling out AODA, a set of…
7 Reasons Why You (Probably) Need a New Website
I spoke with the owner of a manufacturing company recently who asked…
3 Considerations for Guerilla Marketing
We deal with a lot of small and medium sized businesses, and…
3 Considerations for Finding Better Blog Topics
Whether you’re just starting your company website or you’ve been in the…
12 Marketing Automation Must-Haves
Marketing automation gives you the power to drive more leads, convert leads…
Improve Conversions with Dynamic Landing Pages
Website landing pages are important members of the sales team. They serve…
Content Creation for Link Building
I’ve spoken about blogging for qualified SEO before, and blogging is an…
5 Reasons to Use Content Marketing
Content Generation and Content Marketing are current buzzwords and part of a…
Blogging for Qualified SEO
SEO is important for any business, but determining how to best improve…
The ABCs of SEO: A Project Manager’s Perspective
To say that there is a lot to know about SEO is…
Sharpspring and CASL Compliance
Building a Prospect List With CASL Marketing automation is a useful tool…
8 tips to freshen up your website for summer
You’ve freshened up your wardrobe; you’ve added a bright splash of summer…
SEO Plugins: Do they Help or Hinder?
What if the only thing your tax accountant could do was add?…
Your Online Properties – Is There Anybody Home?
We all know the trick when you are off on vacation. Leave…
Nomophobia: The Reason Why Your Business Should be Mobile
You heard it first! Nomophobia! Now before you start wondering what that…
The 4 Best Analytics Reports to Chart Your SEO Progress
SEO is an ongoing process that requires time, effort, and many types…
Effective Simplicity – 3 Steps to Building an Online Marketing Plan
Effective marketing can help a business soar. Business people know this. Just watch…
Is Guerrilla Marketing Still an Option for Smaller Companies?
Guerrilla marketing can be a surprisingly effective means of gaining awareness and…
How to Unleash Your Content Marketing Superheroes
In marketing your organization online, “content is king” is more truth than cliché.…
Video: Now a Must and no longer a Maybe
As a marketer, of course, I believe in video and integrating it…
Can’t see the fundamentals for the trends?
Creating a meaningful website Natural photos and bold colours. Hero sliders and…
The Marketing Process Has Changed – Has Your Content Kept Pace?
It’s old news that customers have changed how they shop and buy.…
Twitter’s Changing. Are You?
Twitter recently announced changes to its icon and banner sizing. On top…
3 Tips on How to Weather the Economic Storm in Your Marketing Plan
Economic forces in Canada and changing business conditions have left us all…
Is Astroturfing Smart Content Generation?
We live in a time when most consumers, for both B2C and…
Caring is Always Smart Marketing
This time of year brings much warmth with the colder temperatures…
To be or not to be Social? That is the question
When I first started working in Social Media, it was still an…
10 SEO Strategies to Achieve Higher Exposure in Google
If you were to ask Google “how can I help my…
Content Creation: How Hard Can It Be?
The recent release of State of Inbound 2015 hi-lights a number of…
Planning for 2016: Inbound Trends & Patterns Worth Noticing
As 2015 rushes toward its close, it’s time to start planning for…
Ladies Who Lead: Inspiring Stories of Successful Women in Marketing
[Part 3 in a 3-part series on women in marketing] There’s a…
Do-It-Yourself Online: Yes or No?
They say that a little bit of knowledge is dangerous. In the…
The 3 A’s to Business Networking Online
Recently, I have been looking up different ways to maximize online strategies…
Grrrr….My Competitor Shows Up When I Search My Company Name!!!
Has this happened to you? Did it make your blood boil? Well,…
Only 8% of Sales Leaders Prioritize Social Sales [New Data]
For seven years now, HubSpot has been polling business to get a…
Do I Have to Say it 100 Times? The Importance of Repetition.
They say a young child needs to be exposed to a new…
Traditional Tweeting: The Merging of Traditional and SocialChannels
Marketers have long known advertising is no longer a one-way street. The…
More Women Equals Better Business
[Part 2 of a 3-part series on women in marketing. You can…
3 Tips for Using Stock Photography Appropriately
As of late, the use (or misuse) of stock photography has been…
Using Growth Driven Design to Make Existing Websites Perform
With consumers (B2C and B2B) using the Internet to research or validate…
It’s Time to Close the Marketing Industry Gender Gap
[Part 1 of a 3-part series on women in marketing] Professional women…
Social Media is NOT a Numbers Game
Google Analytics, ROI, CTR, traffic to site and followership. We try by…
Customer Service Is Social
Taking care of your customers is how you stay in business. Customer…
Back to School: Content Generation 101
While some schools started last week, it is today that the majority…
Three Truths About Inbound Marketing (that they don’t want you to know)
With some of the claims being made by online marketers, you could…
Inbound Selling: Connecting With Your Prospect
Selling has changed. Selling has changed because buying has changed. Specifically, the…
Why You Should Use Marketing Automation to Gather and Use Analytics
Analytics. For many business owners and marketers, the word comes with mixed…
Three Questions to Maximize Your Analytics
The importance of monitoring your online properties is not understated. By monitoring,…
Internet Dating With Online Lead Generation
There is much hoopla in online marketing about the process of lead…
Is there Too Much “Con” in Your Content?
Any professional writer understands that the art of communicating effectively lies in…
Top 3 Tips to Find a Great Social Media Manager
When in need of a social media manager or community manager we…
There Are Non-Human Visitors In Your Google Analytics Reports!
Go ahead and panic – there’s a ‘referral spam’ invasion underway! Actually,…
Fad, Fiction, or Fact?
The Internet is an ever-evolving place. Since the beginning of the week,…
What to Consider When Writing for Web vs. the Page
Is all content created equal? Our team has done a lot of…
[Do Not] Insert Catchy Blog Title Here
Aka, why forcing content will never get you anywhere (at least long…
3 Important Considerations for Engagement
There are certain words related to social media that people tend to…
3 Best Practices for Online Lead Generation
Lead generation is a popular phrase in modern sales and marketing, and…
Why Marketing Automation?: Eliminate Blind Spots with Smart Lists and Lead Scoring
Your current situation: you have a database with your company’s contacts, leads,…
The ABCs of Tone
“Tone” is an abstract but critical concept for marketing. Just like perfect…
Add Your Website to Your Sales Team with these Steps
Organizations have come to realize that websites are not static, however many…
Get Notified With Inbound Marketing
Knowledge is power. This phrase speaks of knowledge as an opportunity to…
3 Marketing Lessons I Learned on Stage
With dance recital season upon us, and my free time about to…
5 Reasons to Choose Marketing Automation for Your Inbound Marketing Business Solution
There are many reasons to use automated marketing to improve the power…
The New Mobile-Friendly Website Imperative: What All Top Businesses Already Know
A mobile-friendly website is more important for businesses now than ever. To…
5 Things You Need To Know When Writing Ad Copy
With 25 years in the marketing business I’ve had the privilege to…
Don’t Ignore Those Smaller Conversion Steps
Conversion is an often-used sales and marketing term that can cover a…
5 Components for a Successful Strategic Marketing Plan
A little while back, I had lunch with a couple of…
3 Ways to Spring Clean Your Blog
Content management systems such as WordPress are an asset for managing your blog.…
Inbound Marketing: Not All Leads Are Equal
As your inbound marketing program fires on all cylinders an increased number…
Communicating with and Marketing to Millennials and Gen Z in 2015
It is important to be aware that every generation thinks differently. They…
Marketing and Sales Strategy: The Need For Focus
“You can’t be everything to everyone.” This maxim has never been more…
The 4 Pillars to Building a Brand that Builds Your Company
Every business owner dreams of prosperity; and every business person understands…
National Associations: 3 Ways to Engage Your Members
As the staff of any national association knows, it is important to…
Content in Action: Growing Your Business
Content generation can show the world that your company is an authority…
Truths and Myths About Going Viral
Every company dreams of “going viral.” The ability to create a single…
3 First Steps to Successful Content Marketing Execution
Content marketing is a technique for obtaining new business. Online is fertile…
Social Media Marketing – How Much Time Per Day?
One of the most common questions I get from SMB owners and…
Online Communities: How Do You Decide with Who You Want to Be Friends?
Do you remember your first day of school, standing on your own…
Two Great Ways to Unearth Link-Building Opportunities
Link building can be intimidating to undertake. It’s laborious, speculative, and many…
7 Common Dangers of Social Media Illiteracy to Your Business
Most people can agree that social media is a large part of…
Google Will Ignore Your Link Building Efforts Unless You Focus on Quality
The foundation of Google’s success in providing relevant search results has been…
Hiring an Inbound Marketer? Here Are 3 Important Things to Consider
It can be tough to find the perfect person for a job. When…
Top 4 Tips When Doing Your First Social Media Audit
You are all set! You have an online strategy that might include…
How Will Canada’s Anti Spam Law Affect Your Business?
Canada’s Anti Spam Legislation (CASL) arrives on July 1, 2014. Described as…
Good Content is FRUITFUL: Your 8-Point Checklist to Writing Content Worth Reading
Now that it has become such a hot commodity in marketing, content…
How A Mission Statement Improves Your SEO
Recently I made a presentation to the Ottawa Chapter of SEMPO (Search…
Why are C-suites Afraid to Update their Marketing Strategy?
Most C-suite executives are familiar with the terms Online Presence/Brand, Search Engine…
5 Reasons Why You Need a Content Marketing Strategy
The term Content Marketing is relatively new, but the concept has been…