Fad, Fiction, or Fact?

The Internet is an ever-evolving place. Since the beginning of the week, Google has announced it’s rolling back use of Google+ and Instagram is boasting record ad sales projections. As a marketer, it can be difficult to know what to follow and what to write off as nothing more than empty promises and passing trends…

3 Marketing Lessons I Learned on Stage

With dance recital season upon us, and my free time about to be sucked up by the theatre, I thought I’d pick apart all the marketing skills acquired from over a decade of dancing. While the skills appear worlds apart, they share many of the same principles. Marketing is, at the end of the day,…