More Women Equals Better Business

[Part 2 of a 3-part series on women in marketing. You can read the previous instalment in this series here] Research proves that equal gender representation translates to a more lucrative and robust discourse in politics, government, media, and private sector business – including marketing. As UN Women indicates, empowering women to participate fully in economic life across…

Customer Service Is Social

Taking care of your customers is how you stay in business. Customer support lines, email accounts, and in-person offices give customers touch points to reach out and solve their problems. However, this has become increasingly insufficient to meet the demands of a socially connected world. Twitter accounts and Facebook pages have become open forums for…

Inbound Selling: Connecting With Your Prospect

Selling has changed. Selling has changed because buying has changed. Specifically, the buying process is now buyer “centric” where the buyer has the power. In inbound sales, connecting with your prospect takes on a whole new meaning.     Sellers no longer control all the information around available products and services. Thanks to the Internet,…