Business person using laptop with icons of website, email, customer, data, marketing automation for PROSAR blog

3 Ways to Activate Your Website

It’s common practice to check out a company’s website before deciding to use their product or service. We all do it; either to learn specific information about the product/service, gain further insight into its use, or simply to feel more comfortable with the company before making a purchase or commitment. This is true for both…

PROSAR persona audits - illustration of many different faces

3 Steps to Implementing Personas

Personas are the latest buzzword to define how to cater to a company’s multiple audiences. While audience segmentation is nothing new, marketing automation tools and content-based marketing (with heavy analytics integration) has made personas a powerful tool for maintaining customers and getting new sales. The more you integrate personas into your marketing automation processes, the…

PROSAR: understanding sales and marketing - image of a businesswoman pressing a floating unlock button

Understanding the Branding – Marketing – Advertising – Sales Relationship

“It should be simple,” he lamented, “just help me sell more.” Ultimately, that is what most small- to medium-sized business owners want: increased sales. However, increasing sales over a longer period in a sustainable manner to help a business grow to the next level is anything but simple. It requires an understanding of branding, marketing,…