SharpSpring Makes it Easier to Close Sales with its New Meetings App

Booking meetings is the name of the game in sales. To help you excel at booking appointments and converting prospects to clients, SharpSpring has gone a few steps further than apps that automate the appointment booking process. It has created a fully automated process of triggered emails, tasks, notifications, follow-up and integrated it with their…

Business person using laptop with icons of website, email, customer, data, marketing automation for PROSAR blog

3 Ways to Activate Your Website

It’s common practice to check out a company’s website before deciding to use their product or service. We all do it; either to learn specific information about the product/service, gain further insight into its use, or simply to feel more comfortable with the company before making a purchase or commitment. This is true for both…

PROSAR persona audits - illustration of many different faces

3 Steps to Implementing Personas

Personas are the latest buzzword to define how to cater to a company’s multiple audiences. While audience segmentation is nothing new, marketing automation tools and content-based marketing (with heavy analytics integration) has made personas a powerful tool for maintaining customers and getting new sales. The more you integrate personas into your marketing automation processes, the…

PROSAR: understanding sales and marketing - image of a businesswoman pressing a floating unlock button

Understanding the Branding – Marketing – Advertising – Sales Relationship

“It should be simple,” he lamented, “just help me sell more.” Ultimately, that is what most small- to medium-sized business owners want: increased sales. However, increasing sales over a longer period in a sustainable manner to help a business grow to the next level is anything but simple. It requires an understanding of branding, marketing,…