Insightful information on marketing and design.

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Gotta Get Gutenberg?

Just as Johannes Gutenberg revolutionized printing with the invention of an effective mechanized printing press, WordPress believes it is releasing the next evolution in website

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3 Steps to Implementing Personas

Personas are more than a buzzword, they help you to define and cater to a company’s multiple audiences. While audience segmentation is nothing new, marketing

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Does Your Content Go the Distance?

With exponentially more content available to your target audiences from myriad sources, your content had better be performing. Follow the A, E, I, O and