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A Brief Overview to Marketing Automation

Marketing automation, or inbound marketing, started taking hold about a decade ago and brought about a paradigm shift in how companies approach their target markets. It leverages the power of digital tools and online communication, and consumers’ growing appetite for information. It respects consumers’ greater control over the selling-buying process. And, rather than the traditional…

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SharpSpring Makes it Easier to Close Sales with its New Meetings App

Booking meetings is the name of the game in sales. To help you excel at booking appointments and converting prospects to clients, SharpSpring has gone a few steps further than apps that automate the appointment booking process. It has created a fully automated process of triggered emails, tasks, notifications, follow-up and integrated it with their…

Business person using laptop with icons of website, email, customer, data, marketing automation for PROSAR blog

3 Ways to Activate Your Website

It’s common practice to check out a company’s website before deciding to use their product or service. We all do it; either to learn specific information about the product/service, gain further insight into its use, or simply to feel more comfortable with the company before making a purchase or commitment. This is true for both…

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Choosing New Tech Solutions for Business Growth — 5 Things Not To Do

Whether you have been in the workforce for three years or 30, you’ve probably had to adapt and adopt new ways of doing things. Our digital work environment provides new solutions, platforms, apps and hacks at a dizzying pace. For some it is the only reality they know, for others, myself included, it has fostered…