PROSAR: understanding sales and marketing - image of a businesswoman pressing a floating unlock button

Understanding the Branding – Marketing – Advertising – Sales Relationship

“It should be simple,” he lamented, “just help me sell more.” Ultimately, that is what most small- to medium-sized business owners want: increased sales. However, increasing sales over a longer period in a sustainable manner to help a business grow to the next level is anything but simple. It requires an understanding of branding, marketing,…

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So What About Social Media?

What a beautiful landscape! And what about your Social Media Landscape? So what about Social media? Is your company social yet? Or have you tried it, but didn’t have the time to manage it, and now have some ghost page that gets little to no engagement? Indeed, social media has now been around for a while…

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How Consistency Improves Your Branding – 5 ways to help your brand reach its potential

The purpose of branding is to go beyond simply creating awareness, with the intention of nurturing a trusting and loyal relationship. It’s a comprehensive undertaking that requires consistent use of your branded identity, in all of its forms. It’s no easy task to maintain consistency among myriad print, digital and broadcast touchpoints: letterhead, business cards,…