The New Mobile-Friendly Website Imperative: What All Top Businesses Already Know

A mobile-friendly website is more important for businesses now than ever. To be mobile-friendly, a website must be designed with Responsive Web Design (RWD) in mind – meaning the content is designed to automatically adapt and restructure itself to work on smaller mobile screens. Until a couple weeks ago, it was simply considered good business…

Inbound Marketing: Not All Leads Are Equal

As your inbound marketing program fires on all cylinders an increased number of leads are coming through your website.  It is exciting to receive inbound-generated leads over and above those generated from your existing outbound sales efforts. This excitement must be tempered somewhat because all leads are not necessarily equal.   Outbound Leads Outbound leads…