Traditional Tweeting: The Merging of Traditional and SocialChannels

Marketers have long known advertising is no longer a one-way street. The social world has meshed with the so-called “real world,” with text conversations acting as bridges between in person meetings. However, in advertising, we still treat “social” and “traditional” as two separate channels. Recent data indicates that the bridge between traditional and social has…

More Women Equals Better Business

[Part 2 of a 3-part series on women in marketing. You can read the previous instalment in this series here] Research proves that equal gender representation translates to a more lucrative and robust discourse in politics, government, media, and private sector business – including marketing. As UN Women indicates, empowering women to participate fully in economic life across…

Customer Service Is Social

Taking care of your customers is how you stay in business. Customer support lines, email accounts, and in-person offices give customers touch points to reach out and solve their problems. However, this has become increasingly insufficient to meet the demands of a socially connected world. Twitter accounts and Facebook pages have become open forums for…