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Daily Archives: September 15, 2015

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Social Media is NOT a Numbers Game

Content Generation, Social MediaBy MilanSeptember 15, 2015

Google Analytics, ROI, CTR, traffic to site and followership. We try by every means possible to measure our impact on social media but somehow forget that social media is a social interaction and not a measurable, predictable one. Simon Kemp, from We Are Social, recently said on stage that as marketers we too often focus on…

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