Marketing automation gives you the power to drive more leads, convert leads to sales, and prove your marketing ROI. It enables personalized, one-to-one marketing.
Here are a dozen must-have features (and their functions) in a well-equipped marketing automation platform:
1. Email Marketing & Automations
- Trigger-based emails with personalized content for your leads
2. Sales Notifications
- Email or text sales team when leads indicate they are ready to buy
3. Gmail/Email Syncing
- Email sent and received from IMAP clients show up right in leads’ histories
4. Campaign Tracking
- View end-to-end conversion cost and revenue to see ROI of your marketing efforts
5. Dynamic Landing Pages and Forms
- Drive traffic to targeted pages and transform them into leads with forms that auto-complete
6. Behaviour Tracking
- Understand your leads to create one-on-one communication
7. Media Center
- Manage, send, and track click-throughs for all of your marketing and sales materials
8. Dynamic Lists/Segmentation
- Lists that automatically update as contacts meet the list’s criteria
9. Visitor ID
- Triple your leads by identifying anonymous traffic
10. A/B Testing
- Test emails head-to-head to see exactly what works best
11. Lead Scoring
- Prioritize your pipeline and reach out to sales-ready leads
12. Blogging with RSS/Email Integration
- Attract search engines with valuable content, manage and publish posts with ease
These marketing automation must-halves are meant to save time and the necessity to manually pull all the many marketing levers of online marketing. The time saved can be better spent in higher level/value efforts such as planning and management.