Caring is Always Smart Marketing

  This time of year brings much warmth with the colder temperatures and biting December wind (ok, not so biting this year). And marketers, clad in their ugly Christmas sweaters and spiked hot cocoa in hand, are quick to turn this good feeling into a branding opportunity. The best branding forms an emotional connection, so…

More Women Equals Better Business

[Part 2 of a 3-part series on women in marketing. You can read the previous instalment in this series here] Research proves that equal gender representation translates to a more lucrative and robust discourse in politics, government, media, and private sector business – including marketing. As UN Women indicates, empowering women to participate fully in economic life across…