It’s that time of year again when people get picture ready for Christmas family portraits, work holiday celebrations and New Year’s Eve parties. You should also be getting online ready to ring in the new year and start off 2018 by putting your best foot forward on LinkedIn. In order to be social ready for…
You have been choosing the right settings to target your ads to your chosen audience, you have been buying the right keywords to reach the right people when doing a search and you have been listening to your customers’ feedback on social media. So how does that all apply to your interactions on LinkedIn? Well,…
Last month we talked about your social landscape and how you could get started on social media, especially on LinkedIn. Moving on this month to another popular platform that has transitioned quite a bit in 2017, what about Twitter? In 2016, Twitter made some very important decisions to battle user loss and try to revamp…
What a beautiful landscape! And what about your Social Media Landscape? So what about Social media? Is your company social yet? Or have you tried it, but didn’t have the time to manage it, and now have some ghost page that gets little to no engagement? Indeed, social media has now been around for a while…
Ever since I started my career, I have been an advocate of social. Either social media, social selling, social gatherings or social news. I truly believe in the power of social. But what does it mean exactly and how does it make a difference in the way you sell or communicate? When I first started…
We all know the trick when you are off on vacation. Leave lights on, stop the mail delivery, have someone drop by often. The idea is to dissuade break-ins by giving an impression that there is someone at home – all the time. I’m sure it’s true that most of the baddies would prefer to…
Effective marketing can help a business soar. Business people know this. Just watch a few episodes of the CBC’s “Dragons Den” to hear the most common response to the question, “What do you need the money for?” Pretty much everyone’s reply includes “marketing”. From launching a new business to growing an existing enterprise, the business world knows…
As a marketer, of course, I believe in video and integrating it into my overall marketing strategy. But as a project manager with a budget to manage, whenever something had to go, it would also be the video topic that would be postponed or assigned to later ”when we have more money”. Although video is…
Twitter recently announced changes to its icon and banner sizing. On top of changing the dimensions of the images themselves, they have made their visible area 1260 x 330 pixels, not counting what your profile picture covers. As a result, you will likely have to resize your images and maybe even redesign them. While you’re…
There’s a lot of talk about how to gain traction in social sharing spheres. “Engagement” has an almost buzzword quality to it, something important but you’re never quite sure what it means. It’s a very broad term that encompasses a large number of best practices, from including photography to what time you send out your…