Two businessman connecting puzzle pieces togheter with copy space

So What About Social Media?

What a beautiful landscape! And what about your Social Media Landscape? So what about Social media? Is your company social yet? Or have you tried it, but didn’t have the time to manage it, and now have some ghost page that gets little to no engagement? Indeed, social media has now been around for a while…

Effective Simplicity – 3 Steps to Building an Online Marketing Plan

Effective marketing can help a business soar. Business people know this. Just watch a few episodes of the CBC’s “Dragons Den” to hear the most common response to the question, “What do you need the money for?” Pretty much everyone’s reply includes “marketing”. From launching a new business to growing an existing enterprise, the business world knows…

Stethoscope on laptop keyboard

Twitter’s Changing. Are You?

Twitter recently announced changes to its icon and banner sizing. On top of changing the dimensions of the images themselves, they have made their visible area 1260 x 330 pixels, not counting what your profile picture covers. As a result, you will likely have to resize your images and maybe even redesign them. While you’re…

Sharing Across Demographics

There’s a lot of talk about how to gain traction in social sharing spheres. “Engagement” has an almost buzzword quality to it, something important but you’re never quite sure what it means. It’s a very broad term that encompasses a large number of best practices, from including photography to what time you send out your…