PROSAR Blog on Effective Websites Stylish image of laptop with Effective on screen

3 Strategic Considerations for Your Website

When we ask, “Is your website part of your marketing plan?”, most organizations affirm that, indeed, their website is an important part of their overall marketing. But often, they’re wrong. Many websites are simply an online brochure with little more than some background and a listing of services/products offered. Oh, and a Contact Us page…

Header Image: Email Best Practices: Learn the tips to improve your email skills

The New Email Paradigm: Do More with Less

As more companies adopt marketing automation tactics, you might expect that they are sending more emails; not if they’re doing it right. Some marketing automation software solutions have email engagement tools that enable better targeting and more effective email marketing. Not only does this improve your success and increase your ROI, but it also helps…

Align your marketing strategy and sales development for greater success.

3 Considerations to Improve Marketing and Sales

Sales is an integral aspect of any organization: manufacturers, service providers, member-driven associations, small business, bureaucratic enterprises… All organizations rely on a steady source of revenue to survive and grow. It is understood that marketing is an important aspect of creating awareness, positioning a brand and essentially creating a positive environment for sales to occur.…