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Understanding the Branding – Marketing – Advertising – Sales Relationship

“It should be simple,” he lamented, “just help me sell more.” Ultimately, that is what most small- to medium-sized business owners want: increased sales. However, increasing sales over a longer period in a sustainable manner to help a business grow to the next level is anything but simple. It requires an understanding of branding, marketing,…

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How Consistency Improves Your Branding – 5 ways to help your brand reach its potential

The purpose of branding is to go beyond simply creating awareness, with the intention of nurturing a trusting and loyal relationship. It’s a comprehensive undertaking that requires consistent use of your branded identity, in all of its forms. It’s no easy task to maintain consistency among myriad print, digital and broadcast touchpoints: letterhead, business cards,…

Branding for a multilingual market

  Being aware of your audience is one of the key aspects to successful branding. And, in today’s ever-changing market base, which has become so diverse, we can no longer expect that a one-tier cultural brand marketing approach will effectively connect throughout. In fact, without even realizing it, you may be ignoring an entire group…

National Associations: 3 Ways to Engage Your Members

As the staff of any national association knows, it is important to keep members informed, motivated and remind them of the importance/relevance of the association they belong to. Engaged members are members who care. Importantly, this engagement can also support your organization’s continued relevance and value to its members. Though many members of associations automatically…