Bright red shoes in row of small white shoes - PROSAR branding services help you stand out

Developing unique brands that help organizations claim their space and grow.

There are many critical factors to growing a successful business,

but few are as influential as your brand. Branding is not simply being trendy or popular. It is effectively communicating who you are and what you offer in a compelling manner that resonates with your target market, with the strategy and structure to commercialize/capitalize on your favoured positioning.

Whether you’re dealing with a start-up, revamping your corporate image, or simply tuning in and leveraging what you already have, branding is a series of processes. To start, an indepth assessment of what the organization stands for, why it exists, who it serves, what are its goals, etc. From this inward-looking and planning process comes the basis of your brand. Then, a systematic approach to presenting and maintaining the new brand is key to its being accepted taking on a life of its own. And finally, influences and changes will evolve your brand over time, so it is important to be cognisant of these and ensure that your brand continues to successfully represent the organization.

Branding is a complex and ongoing process that should appear simple and seamless to your audience. Our team of experienced marketers and designers can guide your brand to maximize its value.

 

 

Logos and Corporate Identifications

Your brand is a culmination of  many things: corporate culture, corporate actions, messaging, experience of dealing with your company and what gets attached in the market’s mind is your logo. Your visual identity is a key component to your brand. Over the past 25 years the PROSAR team has designed many visual brands: logos for businesses, associations and programs; icons for events and celebrations. Take a moment and check out some of our previous creations.
 
 

Brand Strategy
Brand Positioning Planning & Implementation
Logo Design
Corp ID Guidelines Development
Social Media Audit
Social Media Strategy & Planning
Implementation & Management

Social Media Strategy

Social media can be an important aspect of your online presence, your reputation and forms your digital footprint. It can even be your virtual window into the lives of your customers. Engaging your followers, fans and visitors is a critical component of your overall marketing strategy and a good way to turn your fans into a loyal community.
Social media can be an important aspect of your online presence, your reputation and forms your digital footprint.

It can even be your virtual window into the lives of your customers. Engaging your followers, fans and visitors is a critical component of your overall marketing strategy and a good way to turn your fans into a loyal community.

The secret behind a good social media strategy is to be at the right place at the right time. In order to reach that goal, you need to look at each network and choose the best social media platforms for you and your business. Each network has its purpose and audience. Before implementing a new strategy, you need to look at where you are (or are not), what your competition is doing and what networks your customers are using. PROSAR can help you assess your Social Media presence and better position your organization online.

A social strategy will only succeed if you are consistent, frequent and considerate of your audience. This can sometimes be overwhelming and not always easy to accommodate, but no fear, we’re here to help. At PROSAR, we have the experts and the tools to ease your transition from offline to online and teach you how to engage your customers and keep up with your social strategy to reach your goals.