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3 Strategic Considerations for Your Website

When we ask, “Is your website part of your marketing plan?”, most organizations affirm that, indeed, their website is an important part of their overall marketing. But often, they’re wrong. Many websites are simply an online brochure with little more than some background and a listing of services/products offered. Oh, and a Contact Us page…

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The New Email Paradigm: Do More with Less

As more companies adopt marketing automation tactics, you might expect that they are sending more emails; not if they’re doing it right. Some marketing automation software solutions have email engagement tools that enable better targeting and more effective email marketing. Not only does this improve your success and increase your ROI, but it also helps…