Twitter recently announced changes to its icon and banner sizing. On top of changing the dimensions of the images themselves, they have made their visible area 1260 x 330 pixels, not counting what your profile picture covers.
As a result, you will likely have to resize your images and maybe even redesign them. While you’re at it, what better time to do a brand audit and evaluate your visual presence across social media?
PROSAR has created an infographic to help ensure your new and improved designs meet specifications. Do keep in mind the visible area could be smaller than actual dimensions and keep important branding to the centre of the images. Here are some tips for conducting your brand audit:
1- Look at All Your Properties
This will help you determine what the best visual language for your brand is. While most social properties follow the general principle of “square profile image, wide but short banner”, some properties have much smaller profile images (such as Instagram, not to mention the size of icons within the feed itself) while others are rectangular. You want to create a design that can seamlessly integrate across channels you’re actively using.
This is also a good time to evaluate the usefulness of each social channel and either revitalize or cut any that have lapsed.
2- Ask Where You Want to Go
Your brand should reflect your audience, current position, and future aspirations. It could be you’ve had to grow your company slowly as you start out, or your direction has changed. As you evolve, your brand should evolve with you.
Ill-fitting imagery to your current situation will make your social media properties hard to recognize and inspire less confidence. Refreshing your brand regularly to reflect your current market position helps you stay current and relatable.
3- Look at Trends
While it’s never advised to follow every trend to the letter, looking at what other brands are doing can give you an idea of what to take advantage of and what’s here to stay. It can also give you a point to stand out by going against the grain.
You don’t want to be formulaic, but you do want to be current. Even the most timeless brands need updates every once in awhile.
Social media changes are a perfect opportunity to refresh your brand. Take the little extra time to create an engaging, fresh approach to continue engaging with your target audience.